The project is already under way in Mozambique, where the local community is planting mangroves – water-thriving trees that are thought to absorb large quantities of carbon. A further 80,000 birch trees are also being planted closer to Endura’s home in Scotland.The promise is one of several ways in which Endura aims to be a positive driver of change. Its cycling kit has been free of PFCs (per- and poly-fluorinated chemicals which are harmful to the environment) since 2018. It also offers a repair service to encourage customers to extend the life of their clothes, and 1% of its profit goes to charitable causes. But the company admitted there is still a lot of work to be done.
“The reality of our brand’s environmental impact lies in three main areas,” said Pamela Barclay, …
E! Illustration/ Photos Courtesy of SHAPERX
The brand featured in this article are partners of Amazon's Creator Connections program, which means E! may make an increased commission on your purchase if you buy something through our links. Prices are accurate as of publish time. Items are sold by retailer, not E!.
We've all experienced the frustration of trying to put on jeans that won't zip up. It's a bummer when I'm in a rush to get out the door or if it's my favorite, go-to pair of jeans that won't zip. There have been times when I tried on my outfit ahead of time with no issue only to struggle with the zipper a day or two later. That's why there's no shame in my shapewear game. Why not wear a smoothing undergarment if it&#…
“The only operators are the ones in the ceiling,” says Chris Belfi, wrapped up in a Tyvek bunny suit, tinted yellow under the photo-safe lights. The robots rush by on overhead tracks, blinking and whirring. Every few seconds, one pauses above a giant machine. Out of its laundry-basket-size belly, a plastic box drops on thin wires, like Tom Cruise in a catsuit. It holds precious cargo: up to 25 shiny silicon wafers, each the size of a 12-in. pizza. The process of transforming them into tiny computer brains—call them microchips, semiconductors or just chips—takes nearly three months. “I use an analogy like baking a cake,” says Belfi, an automation engineer at chipmaker GlobalFoundries. “The only difference is our cake is about 66 layers.”