“So, how much do you make?”

For decades, this was a deeply personal and uncomfortable question no one wanted to answer. But pay transparency is becoming more mainstream today. Already seven states require employers to disclose salary ranges during the hiring process.

And more workers are taking matters into their own hands, too. On social media, people are openly sharing what they do for work and how much money they make. The goal is to empower others to seek higher pay and to address pay inequity, which disproportionately affects women and minorities.

One of the leading voices in this movement is Hannah Williams, a 26-year-old content creator from Alexandria, Va. who in April 2022 launched Salary Transparent Street, a viral TikTok series in which sh…