Veronica Eshelby, the plaintiff in the proposed class action, said L’Oreal’s labeling its products “L’Oreal Paris” and use of French words such as “fini mat” (matte finish) and “sans huile” (oil-free) are meant to suggest its products are French.She said the products are in fact neither made nor sold in France, but are designed by the company’s New York subsidiary for the American market, and made in its North Little Rock, Arkansas, plant or elsewhere in the United States and Canada.

Eshelby, a resident of Orange County, California, said she bought shampoo and two other products labeled L’Oreal Paris, and “did not notice or read the fine print” revealing the products’ North American origins.”Millions of American consumers are overpaying for L’Oreal ‘Paris’ products that are not wh…