Bethany Williams- Luxury brands must take the lead on sustainability

 A graduate of the joint art residency programme organised by the London College of Fashion with Ermenegildo Zegna, the designer has so far found few obstacles in her roadmap to success. Since launching her first collection in June 2017, she has won the Queen Elizabeth II award and become a finalist for the 2019 LVMH Prize. The label also counts nine global stockists including top luxury multibrand retailers and global concept stores such as Farfetch, Not Just A Label, Galeries Lafayette, L’Eclaireur, and Seoul’s Rare Market. The success of the label comes at a critical point for sustainability in the industry as environmentally conscious consumers show a rising interest in traceability and ethical brands. At the same time, fashion brands are also coming under increasing pressure …